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Meet Lulu

Real transformation starts from the inside out

When you transform from the inside out, everything becomes possible

In a world obsessed with polished perfection and quick fixes, I believe powerful transformation happens differently - through consistent steps and a whole lot of heart. As a certified Life Coach, host of The Lulu Essey Podcast, and Executive Creative Director, I guide driven individuals to create big, lasting changes in their lives, starting from the inside out.

My approach to transformation was born from living it - a childhood and early adulthood filled with eye-watering traumas and monumentally challenging times. Then when I was diagnosed with severe bipolar disorder in my early twenties, my already fragile world fell apart. But deep inside, I knew a life filled with joy, success, and fulfillment was possible.

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My journey wasn't marked by a single, dramatic turning point or sudden epiphany. Instead, it was a series of small steps, major setbacks, and gradual realizations. Each challenge pushed me forward and deepened my search for a better life. If you're one of the millions who haven't experienced 'the lightning bolt moment', please know you're not alone. This gradual process of growth and healing is just as valid and powerful as any sudden transformation. I lovingly call myself a 'late bloomer' because real transformation rarely follows the timeline we're sold.

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What I've learned through my journey - from South Africa through 19 years across Asia to my current role in New York - is that sustainable success, real success, joyful, fulfilling success isn't about pushing harder or doing more. It's about building an unshakeable foundation of self-love, self-trust and working with your natural rhythms, not against them. These aren't just nice ideas - these are hard-won insights from someone who's walked this path, someone who's still learning and growing every day. And while this journey has been deeply challenging, it's been rich with unexpected gifts that I'm now here to share with you.

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This philosophy shapes everything I do. As an Executive Creative Director, I bring a "heart-first" approach to crafting award-winning experiences that touch hearts and minds. As a coach, I help you transform through practical, actionable steps that honor your unique path and identity. And through The Lulu Essey Podcast - launched in November 2024 - I offer raw, unedited conversations about doing life your way, proving that real growth often happens in gloriously messy moments, not picture-perfect ones.

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I work with people who know they're capable of more but feel stuck following someone else's formulas. Maybe you've achieved success by society's standards, but something feels missing, feels misaligned. Maybe you think about positive change almost daily but feel overwhelmed by endless self-help advice promising overnight transformation.

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Through our work together, you'll:

 

  • Create success that feels real, joyful and sustainable

  • Build unshakeable confidence from the inside out

  • Transform through consistent steps that honor your rhythm

  • Reconnect with your inner wisdom and trust yourself deeply

  • Build mental fitness that lasts and grows with you

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My approach blends practical tools with deep understanding and empathy, helping you create change that's uniquely yours. No one-size-fits-all solutions. No forced formulas. Just real support for real, lasting transformation that looks and feels like YOU. Together, we'll create a clear path to a life you LOVE and help you become the person you've always dreamed of being - one small step at a time. Because when you transform from the inside out, everything becomes possible!

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Ready to create a life you truly love? Let's begin...

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© 2024 by Lulu Essey

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